With over a decade of experience in graphic design and digital marketing, I've grown from a hands-on creative into a strategic digital leader who’s passionate about creating meaningful customer experiences.

 

In my current role as Digital Experience Manager for Kitchen Stuff Plus and William Ashley, I have the opportunity to lead an incredible cross-functional team as we work to elevate every part of the customer journey — from UX and CRM to personalization, content, and campaign performance.

It's a role that challenges and inspires me daily, and I love being at the intersection of creativity, data, and strategy.


Key Achievements:

• Led the execution of high-performing email campaigns, boosting open rates by 30% through targeted messaging and A/B testing.
• Created visually compelling brand identities and marketing assets recognized for both creativity and effectiveness.
• Developed and implemented omni-channel marketing strategies that significantly increased brand visibility and online revenue.
• Spearheaded data-driven enhancements to user experience and CRM workflows, resulting in improved retention and engagement.

Areas of Expertise:

• Digital Experience Strategy: Leading end-to-end optimization of digital touchpoints to enhance customer satisfaction and drive growth.
• Graphic Design: Skilled in crafting captivating visual content that tells stories, builds brand equity, and supports business objectives.
• Digital Marketing: Deep expertise in executing data-informed campaigns across email, social, and web platforms to maximize ROI.
• CRM & Personalization: Adept at leveraging platforms like Klaviyo and GA to deliver personalized experiences that convert.

Career Aspirations:

As I grow in the digital world, I’m all about mixing creativity with strategy to create experiences that truly connect with people. I love leading digital transformations, supporting and inspiring creative teams, and making a real difference through innovative work that gets results.